Powerchain

National Energy Exchange
Powerchain

Goal

Launch a global virtual power plant and to use Customer’s own technologies: Kinetic storage system and reactor.

We developed and polished the Powerchain Platform/Ecosystem idea, a global energy exchange based on smart contracts and built on the Ethereum blockchain. Together with Atlas Energy we attracted a team of 9 modular companies Powerchain Project implementation.

Project Development

After creating an image and a brand, choosing a logo, drawing up positioning, we proceeded with the Powerchain project’s packaging.

  • Developed White Paper;
  • Conducted analysis of competitors;
  • Made legal. Helped to structure the project;
  • Developed an agreement to purchase tokens;
  • Developed and launched a website;
  • Created the content & marketing strategy;
  • Launched targeted advertisement ads campaigns;
  • Start social media marketing work;
  • Created a video;
  • Formed advisory board;
  • Developed a game for iOS;
  • Developed a package of advertising documents (presentation, one-page);
  • Developed tokenomics and token economy model;
  • Developed a project economy;
  • Developed a whole bunch of documents, templates.

In addition, we have developed the Powerchain platform itself and are now ready for its implementation.

Results

After 5 months, the client received a fully polished concept, formed brand, brandbook and bulk of documents for project presentation including website, token economy model. The Client also got specification for the Platform to develop and deploy, interfaces and user scenarios. Fully structured company with all contract needed to sell tokens.

Product

Power engineering — one of the most important parts of daily life. More electricity is required to satisfy the ever-growing needs of the world economy, raising the demand for innovative resolutions in the industry.

Technology growth creates new forms of relations.

Logistical energy “curse” is the failure to deliver the demanded quantity of power to the consumer, without building a vertical hierarchy and managing the delivery system by generating and monitoring bodies. Till recently, there was a serious technological reason for that — inability to store energy for a long time and produce it there as much as it’s needed and then when it’s necessary to use.

Powerchain brings a solution

Decentralized blockchain ecosystem for energy storing and utilization. Makes power purchasing simpler and stabilizes the energy grid buffering energy. Now anyone can trade the electricity through the blockchain, being a virtual power plant.

Key features:

01 Buffering

Powerchain stimulates energy storage installation for using it to stabilize the power system. The energy storage used as electricity buffers shaves peaks and power grid fluctuations, and stabilize the frequency. Capacities of energy storage node are rented by project participants within the created ecosystem.


02 Utilization

Powerchain helps backup generators earn additional income sailing electricity to other ecosystem participants and using the opportunities for mining cryptocurrency. Reserve power plants will receive additional opportunities to sell electricity.


03 Clearing

Powerchain creates transparent and legitimate mechanisms of converting received reward from other ecosystem participants into fiat money. It creates the opportunity to conduct cross-border operations and eliminate geographical barriers for participants.

Branding and Identity

The analytics and marketing team has begun to explore the market, target audience and industry specifics.

High Expectation Customer

HXC (high expectation customer) is a person who is well versed in energy and in the blockchain. He serves as an example for other people who understand product a little less but repeat for HXC (since he participates in this project, I should do it, too).

The first Target Audience is people who believed in this platform and its prospects.

We analyzed successful references in the niche and drew a target client portraits.

The main Powerchain tokenholder’s portrait is:

  • young and successful man
  • interested in innovations in technological areas and innovations, energy, blockchain,
  • watching trends and what’s happening in almost all industries,
  • appreciating utility and visibility,
  • having the opportunity to assess the value of the project and its prospects, or to base on a relevant opinion,
  • with allergies to old age (who needs emails, if there is a telegram, guys?),
  • using various devices, forever with an iPhone in hand,
  • with the desire to help the world around and reform the old systems,
  • emotional and impulsive,
  • between criticism and fanaticism, consumers of information

Brand solution

So, the Powerchain brand is a bright project, emphasizing the transparency of work and the desire to change the whole industry for the better. At the same time, the Powerchain will tell about itself in the most obvious way, without taking extra time from the user. The project created a bright and spectacular first impression, becoming at the same time an understandable friend from the first minutes.

Having relied on the visualization of complex things, we need to choose the infographic style, use more schemes, manage attention due to color and be stylish at the same time.

Chief Marketer Anastasia proposed to use the range in the style of Retro-Wave, as it is associated with innovation and “grass that used to be greener”. We can show all the complex system of storages work and grid in one animated scheme, like this example.

Core values of the Powerchain Energy brand

  1. Smart. The team is trained and experienced in this area. They share your experience through content, know how to make the complicated simple.
  2. Honest. From the very beginning, Powerchain is not afraid to talk about risks, and want to maximize all the ins and outs of its work. The team make reports, talk about successes and failures.
  3. Social. Powerchain is everywhere, it is easy to communicate with the team on any social network and even offline.
  4. Confident. The project sets feasible goals and is confident in itself, partners and own experience.
  5. Altruistic. Powerchain appeared to reform the power grids, and do its best. Not here for financial implications, although the team is confident that in the project participants will not lose anything in long terms.

Unique Selling Proposition And Offer

Summarizing the brand identity, we revealed the USP and Offer for Powerchain

Redesign the grid. Association map: smart, a modern project in the electric field.

Energy saving you can save on. We call the client’s desire to save money. We hint that you can save money by bringing benefits to the environment – saving energy.

Logo

“We will never take the extra time of our users, so we understand and appreciate the understandable minimalism.”

The logo should give a hint about what the Powerchain is at first glance. It is necessary to combine associations with CHAIN and STORAGE.

Finally, we changed the look of the logo. Made it more like a finished character, created boundaries. Now it’s a single storage system with new users joining. The peculiar shape of the shield creates an image of reliability, allows you to trust the brand. So, Powerchain becomes not only an innovator but also a defender of the right decisions in the electric industry and blockchain. Again like the HXC needs: creative & strong.

Website

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Platform

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iPad Game

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Video

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Contact Us

hi@moongrows.com

MOONGROWS LTD.,
Sderot 75321, Sderot Nim 2,
Rishon LeZion, Israel